Tag Archive: Maker’s Mark
News Briefs for February 19, 2013
•As Shanken News Daily tweeted just after the weekend announcement, Beam’s Maker’s Mark Bourbon is yielding to a consumer outcry and reversing its decision to reduce its alcohol-by-volume from 45% to 42%. Continue reading →
Posted in News on February 19, 2013Beam Lowering Maker’s Mark’s Alcohol To Meet Demand
Beam’s fast-rising Maker’s Mark Bourbon says it will reduce its alcohol-by-volume from its current 45% to 42% in a bid to keep pace with demand. Continue reading →
Posted in News on February 11, 2013News Briefs for May 18, 2012
•Beam Inc.’s Maker’s Mark Bourbon has released “Makes Its Mark,” a new video and digital campaign inspired by the upcoming 2012 presidential election. Continue reading →
Posted in News on May 18, 2012Cocktails, Connoisseurship Propel U.S. Market’s Fastest Growing Whiskies
For all the success surrounding vodka over the past decade, many of the spirits industry’s best-performing brands right now are whiskies. Continue reading →
Posted in News on September 19, 2011After Record Second Quarter, Beam Says It Will Step Up Brand Investment
Beam Global Spirits & Wine enjoyed record sales of $703 million, up 11%, in the three months through June, and says it intends to continue aggressively upping its spend behind key brands in the second half of 2011. Continue reading →
Posted in News on August 4, 2011
