Tag Archive: Malibu
Malibu Intros New Rum-Sparkler Hybrid
Pernod Ricard is extending its Malibu rum brand with another product designed for cross-category appeal, Malibu Rum Sparkler. Continue reading →
Posted in News on January 28, 2014Pernod Ricard Leverages Its Big-Name Spirits With Hybrid Line Extensions
Blending has long been a staple in both spirits and wine, but it’s only recently that producers have started to experiment by merging their products with other categories. Continue reading →
Posted in News on November 27, 2013Innovation Spices Up Rum Category, As Upstarts And Established Brands Add Flavor
Innovation is providing a bounce to the U.S. rum market, as the success of a raft of flavor extensions, spiced upstarts and high-proof entries are offsetting relatively soft results for the category’s most established core offerings. Continue reading →
Posted in News on June 25, 2013Malibu Seeing Rapid Growth From New Flavor Extensions
Since kicking its innovation efforts into high gear in recent years, Pernod Ricard’s Malibu rum has recorded strong U.S. growth, rising by 7.2% last year to reach 1.87 million cases. Continue reading →
Posted in News on June 10, 2013News Briefs for May 20, 2013
•Bacardi-owned Dewar’s Scotch is supporting the recent launch of its Highlander Honey extension with a new television ad campaign. Continue reading →
Posted in News on May 20, 2013Malibu Intros Canned Cocktails, New Cocktail Pouch Flavors
Pernod Ricard is rolling out a new range of ready-to-drink offerings under its Malibu rum brand, Malibu Cans cocktails. Continue reading →
Posted in News on March 18, 2013
