Tag Archive: Malibu
Malibu Debuts Low-Calorie Spiced Rum, Revamps Bottle
Pernod Ricard USA is targeting female spiced rum drinkers with the launch of what it says is the first low-calorie spiced rum offering. Continue reading →
Posted in News on February 20, 2013Malibu Red Spearheads New Wave Of Spirits Innovation At Pernod Ricard
Malibu rum has been one of the U.S. spirits market’s most dynamic players on the new product front, as brand-owner Pernod Ricard continues to aggressively expand the franchise’s flavor range. Continue reading →
Posted in News on December 13, 2012News Briefs for April 3, 2012
•Moët Hennessy USA’s Hennessy Cognac has launched a new U.S. campaign entitled “Wild Rabbit.” Continue reading →
Posted in News on April 3, 2012News Briefs for March 19, 2012
•Pernod Ricard USA has unveiled Malibu Sunshine, a citrus-infused addition to its Malibu flavored rum range. Continue reading →
Posted in News on March 19, 2012Exclusive: Impact Databank’s Analysis Of Pernod Ricard’s U.S. Progress
While Pernod Ricard’s 8% net sales growth to €4.61 billion ($6b) in the six months through December was driven largely by an 18% surge in its emerging market business (identical to rival Diageo’s), Pernod’s U.S. net sales also enjoyed a healthy uptick, rising 5% over the period. Continue reading →
Posted in News on February 16, 2012Nielsen: Prepared Cocktails, Flavored Vodkas, Irish Whiskey Still Drive Off-Premise Growth
Total spirits sales grew 2.8% by volume in the 52-week period ending November 12, 2011 to 57.7 million cases, according to the latest figures from Nielsen. Continue reading →
Posted in News on December 5, 2011
