Tag Archive: Martini
News Briefs for June 25, 2025
•Bacardi has partnered with actor Jonathan Bailey for a new ad campaign promoting the Bermuda-based company’s Martini aperitivo brand. Continue reading →
News Briefs for February 25, 2025
•Bacardi has refreshed its Martini line of vermouths and aperitivos, debuting new packaging alongside a new marketing campaign. Continue reading →
Posted in News on February 25, 2025China’s Consumers Flock To Imported Wines
Imported wines are booming in China, up 44% to 62 million cases last year, according to Impact Databank. Continue reading →
Posted in News on August 19, 2016Exclusive: Mike Dolan And Swizz Beatz On Bacardi’s New Cultural Platform
Earlier this week, Bacardi Ltd. announced a new alliance with artist and entrepreneur Swizz Beatz intended to position its brands front-and-center with the younger consumer demographic. Under the multi-year partnership, Beatz, who has previously worked with Reebok, Christian Louboutin, Aston Martin and other brands, will assume the title of global chief creative for culture, and be involved in marketing, advertising, innovation and selling platforms across the entire Bacardi portfolio. In this exclusive interview, Bacardi CEO Mike Dolan and Beatz spoke from Shanghai with SND senior editor Daniel Marsteller, discussing their goals for the new project. Continue reading →
Posted in News on July 14, 2016Martini Adds New Tier Of Upscale Vermouths
Bacardi Ltd.’s Martini vermouth brand is adding a higher-priced tier to its range in the U.S. market. Continue reading →
Posted in News on July 16, 2015Bacardi Merges Global Creative, Digital And Media Duties With BBDO, OMD
Bacardi Ltd. is consolidating the creative, digital and media operations for its core portfolio via a new partnership with BBDO Worldwide and Omnicom Group’s OMD Worldwide. Continue reading →
Posted in News on April 16, 2015
