Tag Archive: Matua
Treasury Americas Says Renewed Focus On $10-$20 Segment Is Paying Dividends
Among Treasury Wine Estates’ key initiatives in the U.S. market in recent months has been a renewed emphasis on the $10-$20 price area, a strategy that is now yielding growth on several of its main brands, the company tells SND. Continue reading →
Posted in News on February 13, 2015Exclusive: Treasury’s Fast-Rising Matua Takes Aim At On-Premise With New Upscale Tier
One of the fastest-growing brands in the vibrant New Zealand wine category, Treasury Wine Estates’ (TWE) Matua label was up 34% to 184,000 cases in the U.S. last year, according to Impact Databank. Continue reading →
Posted in News on February 3, 2014
