Tag Archive: Milagro
Interview, Part 2: Paul Basford, President and Managing Director, U.S., William Grant & Sons
In the second part of our interview, William Grant & Sons’ U.S. president and managing director Paul Basford discusses the opportunities ahead for brands like Milagro Tequila, Tullamore Dew Irish whiskey, and Fistful of Bourbon, as well as the family-owned company’s approach to innovation. Continue reading →
Posted in News on December 1, 2021Tequila’s $25-$40 Tier Takes Off In The U.S.
While luxury Tequilas like Patrón, Don Julio, Casamigos, and Herradura continue to soar, brands priced in the $25-$40 super-premium tier just below them are also surging. Continue reading →
Posted in News on June 28, 2021Exclusive: William Grant & Sons Acquires Mexico Distillery, As Milagro Tequila Accelerates
William Grant & Sons is bolstering its position in Tequila and other agave spirits with the acquisition of a distillery in Mexico, aimed at supporting the growth of its Milagro label in the coming years. Continue reading →
Posted in News on October 6, 2020High-End Tequila Soars In The U.S.
In just under 20 years, 100%-blue agave Tequila has gone from being a small slice of the U.S. market—8.6% in 2000—to reach a 57.2% share last year. Continue reading →
Posted in News on May 15, 2019Hendrick’s, Tullamore Dew Drive U.S. Gains For William Grant & Sons
While William Grant & Sons is best known for Scotch whisky—including its Glenfiddich and The Balvenie single malts—the company has seen other categories like gin, Irish whiskey, and Tequila rise in importance within its portfolio. Continue reading →
Posted in News on February 28, 2019Tequila’s “Hot Brands” Drive Strong Category Growth
The Tequila category continues to be one of the hottest areas of the U.S. spirits market, with volume hitting 15.8 million cases on 6.5% growth last year, according to Impact Databank. Continue reading →
Posted in News on March 27, 2017
