Tag Archive: Montelobos
Diageo, Proximo, Campari Among Those Seeding Growth In Mezcal
After several years of rapid growth from a small base, mezcal is gaining traction with mainstream consumers, propelled by brand leaders like Del Maguey, Ilegal, and Banhez. Continue reading →
Posted in News on March 2, 2023Mezcal Continues Its Move Into The Mainstream
While Tequila remains one of the fastest-growing categories in the entire beverage alcohol industry, agave supply issues have affected some producers, and high inflation has curbed demand somewhat. But the much smaller Mezcal segment continues to grow at double-digit rates, according to Impact Databank, as the on-premise sector’s recovery continues. Continue reading →
Posted in News on December 12, 2022Mezcal: Smoky Spirit Finds A Growing Audience
While the entire mezcal category is still smaller than many individual Tequila brands, mezcal is emerging as a dynamic growth area. Continue reading →
Posted in News on February 10, 2020Campari Enters Mezcal, Taking Majority Stake In Montelobos, Ancho Reyes
Campari Group is entering the fast-rising mezcal category, agreeing to take a 51% stake in the Montelobos brand as well as sister label Ancho Reyes spicy liqueur. Continue reading →
Posted in News on October 9, 2019As Mezcal Grows, Marketers Battle Supply Issues
With mezcal on a steep growth curve, a number of producers are concerned with potential hiccups in supply and pricing, and many are taking control of their own agave supplies. Continue reading →
Posted in News on February 12, 2019On-Premise Strength Drives Rapid Gains For Mezcal
While mezcal remains tiny compared to its better-known cousin, Tequila, its consumption has risen dramatically over the past five years, with 288,000 cases depleted in the U.S. in 2018, according to Impact Databank—up from just 65,000 cases in 2013. Continue reading →
Posted in News on February 11, 2019
