Tag Archive: Mount Gay
Rum Marketers Renew Premiumization Efforts, Emphasizing Brown Spirits Link
Despite its status as the second-largest spirits category in the U.S., rum has long fought an uphill battle in its efforts to entice consumers up the pricing ladder. Continue reading →
Posted in News on July 30, 2012Rémy Cointreau Toasts 18% Rise In First Half
Rémy Cointreau reported a 10.9% increase in revenue for its fiscal first half ended September 30. Continue reading →
Posted in News on October 20, 2011Rising High Proof Rum Category Spurs New Entrants
Within the rum category, one of the hotter segments lately has been higher-proof dark and spiced rums. Continue reading →
Posted in News on June 16, 2011
