Tag Archive: Patrón
Exclusive: U.S. Spirits Market Slows, But Heads For 30th Straight Increase
While inflation, higher tariffs, and inventory issues persist, continued growth from RTDs, Tequila, and higher-priced spirits in general will propel the market to its 30th consecutive annual gain this year, according to the 2025 edition of The U.S. Spirits Market: Shanken’s Impact Databank Review & Forecast. Continue reading →
Patrón Unveils New Bottle Design
Bacardi-owned Patrón Tequila has revamped its packaging for the first time since launching in 1989. Continue reading →
Posted in News on August 21, 2025News Briefs for August 13, 2025
•Bacardi-owned Patrón Tequila has formed a new global partnership with international music platform Boiler Room. Continue reading →
Diageo Hits Back In Tequila Class Action Case
Diageo was recently targeted by a class action lawsuit from plaintiffs who assert that Tequila brands Casamigos and Don Julio don’t live up to their billing as 100% agave spirits. Continue reading →
Posted in News on July 15, 2025Patrón Doubles Down On Additive-Free With New Ad Effort
Bacardi-owned Patrón Tequila continues to play up its additive-free credentials, debuting a fresh round of ads featuring redacted language to highlight the charged conversation around additives in Tequila, which has seen some brands embrace the additive-free moniker and others downplay its relevance. Continue reading →
Posted in News on July 10, 2025Tequila’s Top Players Driving Growth In The Year-To-Date
Last year, Tequila reached a new record-high in the U.S. market despite a deceleration, rising by 2.5% to 31.3 million cases, according to Impact Databank. Continue reading →
Posted in News on June 30, 2025
