Tag Archive: Patrón
News Briefs for May 10, 2018
•Lawrenceburg, Indiana-based MGP Ingredients will release two rye whiskies under its new Rossville Union brand in June. Continue reading →
Posted in News on May 10, 2018Bacardi Completes Patrón Tequila Acquisition
Bacardi Ltd. has completed its deal to acquire 100% of Patrón Spirits International. Continue reading →
Posted in News on May 1, 2018Impact Seminar: Pete Carr On Bacardi’s New Swagger, And Diageo’s Javier Ferrán On Luxury Marketing
Taking the stage in a much-anticipated speech at last week’s 42nd Annual Impact Marketing Seminar, Bacardi North America regional president Pete Carr addressed the audience on the topic, “Two Sides to Every Story: How Bacardi Got Its Swagger Back.” Continue reading →
Posted in News on March 16, 2018With Its $5.1 Billion Deal For Patrón, Bacardi Makes A Game-Changing Play
Although the Tequila category has seen its share of acquisition activity lately—with Diageo buying Casamigos last year and Pernod swooping for full control of Avión earlier this month—the biggest move was saved for last. Continue reading →
Posted in News on January 23, 2018News Alert: Bacardi To Acquire Full Control Of Patrón
Bacardi has announced that it has agreed to acquire 100% of Patrón Spirits International in a deal that values the company at $5.1 billion. Continue reading →
Posted in News on January 22, 2018News Briefs for December 26, 2017
•Exports of 100%-agave Tequila to the United States increased 14.5% in the 11-month period ending in November, to 9.5 million nine-liter cases, according to recently released statistics from the Consejo Regulador del Tequila (CRT). Continue reading →
