Tag Archive: Patrón
Patrón’s Growth Continues Despite New Challengers At Tequila’s Luxury End
Patrón, which pioneered the U.S. market’s thriving luxury Tequila segment, is now facing competition from a bevy of high-end entrants including Don Julio, Avión, Casamigos and others. Continue reading →
Posted in News on May 16, 2016After Long Decline, Jose Cuervo Finds Silver Lining To Achieve Turnaround
After years of struggle while the Tequila category achieved some of the most impressive growth in the spirits business, Jose Cuervo is again on the rise.
News Briefs for November 9, 2015
•Cape Classics is launching a new wine brand, Terre Brûlée Chenin Blanc, in partnership with Loire Valley producer Vincent Carême. Continue reading →
Posted in News on November 9, 2015Special Report, Part 2: Fast-Rising New Entries Make Luxury Tequila Even Hotter
The luxury Tequila category, whose impressive success has been driven in recent years by brands like Patrón, Don Julio and Avión, has seen an influx of surging new entrants that are propelling the segment to even stronger growth in 2015. Continue reading →
Posted in News on August 14, 2015Special Report, Part 1: Luxury Tequila’s Robust Growth Takes Category To New Heights
Tequila, perhaps more than any other spirits category, has undergone a dramatic transition within the U.S. market over the past two decades. Continue reading →
News Briefs for June 22, 2015
•Patrón Spirits Co. has bolstered its Patrón Citrónge liqueur line with the launch of Citrónge Mango. Continue reading →
Posted in News on June 22, 2015
