Tag Archive: Patrón
News Briefs for May 4, 2015
•Patrón Tequila has employed drone technology to create a new virtual reality experience centered on its Hacienda Patrón distillery in Jalisco, Mexico. Continue reading →
Posted in News on May 4, 2015Diageo Completes Acquisition Of Don Julio
Diageo has gained full ownership of Don Julio Tequila, following completion of a deal to acquire the 50% stake in the brand that it didn’t already own. Continue reading →
Posted in News on February 27, 2015Exclusive: Tequila’s Rise Driven By 100%-Agave Entries While Cuervo Struggles
Driven by the continuing expansion of the 100%-agave segment, the U.S. Tequila market continues to carve out solid growth. Continue reading →
Posted in News on May 21, 2014News Briefs for February 13, 2014
•Patron has officially unveiled its upscale Gran Patron Piedra Tequila in the U.S. market. Continue reading →
Posted in News on February 13, 2014Despite Influx Of New Competitors, Patrón’s Progress Ramps Up
While competition in Tequila’s ultra-premium tier has been intensifying, Patrón, one of the segment’s pioneers, remains in expansion mode, advancing 5.3% to reach 2 million cases in the U.S. market in 2013, according to Impact Databank. Continue reading →
Posted in News on February 7, 2014News Briefs for January 6, 2013
•Patrón Spirits International has extended its partnership with the International Motor Sports Association (IMSA) via a new multi-year agreement. Continue reading →
Posted in News on January 6, 2014
