Tag Archive: Patrón
Tequila Thriving At Multiple Price Points, As 100%-Agave Labels Proliferate
The global Tequila category slowed to 1.5% growth in 2011, according to Impact Databank, but the U.S., by far Tequila’s largest global market, maintained a brisk growth pace, rising 5% to 12.4 million cases. Continue reading →
Posted in News on May 4, 2012Patrón Tequila Picks Up Steam, Heads Toward 2M Cases
Even with its ultra-premium positioning, Patrón Tequila has managed to grow steadily throughout tough economic times, and the brand’s progress appears poised to accelerate. Continue reading →
Posted in News on April 12, 2012Heaven Hill’s Lunazul Aims To Hold Price Amid Competition In Accessibly-Priced 100%-Agave Segment
Impact “Hot Prospect” Lunazul Tequila, owned by Heaven Hill Distilleries, was among the first 100%-agave brands seeking to compete at accessible price points long dominated by Jose Cuervo, Sauza and other mixto Tequilas. Continue reading →
Posted in News on April 4, 2012News Briefs for March 2, 2012
•Charmer Sunbelt Group and Glazer’s Distributors are merging their brokerage operations in Mississippi and Alabama. Continue reading →
Posted in News on March 2, 2012News Briefs for February 23, 2012
•Moët Hennessy has reached an agreement with Chinese company VATS Group that will see the two collaborate on a new super-premium red wine sourced from Yunnan province in southern China. Continue reading →
Posted in News on February 23, 2012News Briefs for January 31, 2012
•Patrón Spirits has extended its fast-rising Patrón XO Cafe liqueur brand with Patrón XO Cafe Dark Cocoa. Continue reading →
Posted in News on January 31, 2012
