Tag Archive: Patrón
Sean Combs Looks To Enter Tequila Category
Sean “Diddy” Combs—already a player in the spirits industry through his 50/50 partnership with Diageo on Cîroc vodka—says he will likely enter the Tequila category within the next year. Continue reading →
Posted in News on December 21, 2011Patrón Secret Dining Society Attracts Tequila Enthusiasts And Foodies Alike
The Patrón Secret Dining Society is set to host its 17th members-only dining event tonight in New Orleans—but details on the event’s precise location won’t be revealed until this evening, when just a handful of Patrón Social Club members will receive the information by email. Continue reading →
Posted in News on October 28, 2011News Briefs for October 18, 2011
•Boston Beer Co. is rolling out an offering in the tiny, but fast-growing alcoholic cider segment. Continue reading →
Posted in News on October 18, 2011Vodka Wars: Ultimat Steps Up To The Plate, Unveiling New $8 Million Marketing Effort
Patrón Spirits International yesterday announced a new $8 million marketing campaign for Ultimat vodka, its biggest effort for the brand since purchasing it four years ago. Continue reading →
Posted in News on October 4, 2011
