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Tag Archive: Patrón

Don Julio Drives Luxury Tequila Market To New Heights

A nearly 1-million-case surge by Diageo-owned Don Julio lifted Tequila’s above-$40 luxury tier to another year of growth in 2024, according to Impact Databank. Continue reading →

Posted in News on May 6, 2025

News Briefs for April 8, 2025

•Bacardi-owned Patrón Tequila is introducing a 50-ml. size for its high-end Patrón El Alto expression. Continue reading →

Posted in News on April 8, 2025

News Briefs for February 26, 2025

  • Bacardi’s Patrón has kicked off a “100% Additive-Free Tequila” campaign, a new marketing push focused on educating consumers on the Tequila’s ingredients and lack of additives. Continue reading →
Posted in News on February 26, 2025

Impact Databank: Don Julio, Lunazul, Espolòn Drive Growth In Tequila

Tequila continues to be among the best-performing areas of the drinks market. Continue reading →

Posted in News on February 20, 2025

News Alert: Trump Officially Levies 25% Tariffs On All Goods From Mexico, Canada

President Trump followed through today on his threat to levy 25% tariffs on all goods from Mexico and Canada, with one exception being energy imports from Canada, which will face a 10% tariff. Continue reading →

Posted in News on February 1, 2025

Retailers See Gifting Boost Sales In Run-Up To Year-End

With the holiday season in full swing, beverage alcohol retailers are finding creative ways to add customer value and finish the year strong. Continue reading →

Posted in News on December 24, 2024

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