Exclusive news and research on the wine, spirits and beer business

Tag Archive: Pendleton

Exclusive: Mauricio Vergara Named CEO Of Proximo Spirits

Industry veteran Mauricio Vergara has been appointed CEO of Grupo Cuervo’s Proximo Spirits, effective July 1. Continue reading →

Posted in News on March 27, 2025

Tequila, RTDs Boost Cuervo In The U.S.

A solid performance in the Tequila and RTD segments boosted Grupo Cuervo in the U.S. in the first quarter of the year, even as currency fluctuations and challenging conditions in some global markets impacted its overall results. Continue reading →

Posted in News on April 25, 2024

Cuervo’s Sales Near $2.6 Billion In 2023, Despite Headwinds

Grupo Cuervo saw sales grow 6.2% to nearly $2.6 billion on a pro forma basis last year, despite a volume decrease of 1.4% to 27.1 million 9-liter cases. Continue reading →

Posted in News on February 23, 2024

“Hot Brand” Whiskies At Mid-Year, Part 2

In the first part of this story, we discussed recent growth trends among some of the fastest-rising American whiskies in the U.S. In this second installment, imported whisk(e)y “Hot Brands” like Dewar’s, Crown Royal Peach, and Pendleton are featured. Continue reading →

Posted in News on August 24, 2023

News Briefs for October 31, 2022

•Pendleton Whisky, part of the Proximo portfolio, has struck a sponsorship deal with the NFL’s Minnesota Vikings. Continue reading →

Posted in News on October 31, 2022

Cuervo Up 22% In The First Half, Despite Supply Chain Challenges

Grupo Cuervo achieved 22% net sales growth to just over $1 billion in its fiscal first half ended in June, even as supply chain struggles and tough comps hit U.S. volumes in the second quarter. The company’s operating income grew by 32% to $206 million in the first six months of the year. Continue reading →

Posted in News on July 29, 2022

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