Tag Archive: Pernod Ricard USA
Exclusive: Tequila’s Rise Driven By 100%-Agave Entries While Cuervo Struggles
Driven by the continuing expansion of the 100%-agave segment, the U.S. Tequila market continues to carve out solid growth. Continue reading →
Posted in News on May 21, 2014Interview, Part 2: Bryan Fry of Pernod Ricard USA
In the second part of our interview, Pernod Ricard USA president and CEO Bryan Fry talks strategy, revealing the company’s approach on striking the right balance between spirits and wine, optimizing the route to market and building the Pernod Ricard brand portfolio. Continue reading →
Posted in News on April 1, 2014Impact Seminar Snapshot: Pernod, Google, Coca-Cola Execs Tackle Digital Marketing
With the digital revolution and the spread of mobile technology rapidly changing the way consumers interact with media, it was only fitting that top executives from both the drinks and media industries weighed in on the topic at this year’s Impact Seminar. Continue reading →
Posted in News on March 25, 2014Exclusive: Stoli’s New Distribution Footprint Takes Shape With Series Of Deals
Stoli Group USA has inked a series of wholesaler agreements covering nearly two-thirds of the U.S., Shanken News Daily has learned. Continue reading →
Posted in News on February 25, 2014Absolut Extends Local Series With Texas-Themed Vodka
Pernod Ricard USA is targeting the Lone Star State with a specially-themed, limited-edition Absolut expression. Continue reading →
Posted in News on February 19, 2014
