Tag Archive: Pinnacle
Competition Intense As Marketers Vie To Carve Up Vodka’s Expanding Pie
With growth of 4.8% last year to 66 million cases, according to Impact Databank, the vodka category remains not only the largest spirits segment in the U.S. market by far, but also arguably the hottest. Continue reading →
Posted in News on July 19, 2012News Briefs for June 1, 2012
•In a recent interview with The Irish Times, William Grant & Sons CEO Stella David said the company’s Irish whiskey brand Tullamore Dew has the potential to hit 1 to 2 million cases in the next five to 10 years. Continue reading →
Posted in News on June 1, 2012EXCLUSIVE: Imported Vodka On A Tear, As Brands Thrive Across The Pricing Spectrum
In a U.S. drinks market still dealing with difficult economic conditions, imported vodka is expanding at a rapid pace. Continue reading →
Posted in News on May 11, 2012Pinnacle May Become Beam’s Biggest-Volume Brand By Year-End
Beam Inc.’s announcement this morning that it will pay $605 million to acquire Pinnacle vodka and Calico Jack rum from White Rock Distilleries has instantly transformed it into a leading vodka player in the U.S.—and Pinnacle also could become Beam’s biggest-volume brand in the U.S. market by year-end, overtaking its flagship Bourbon. Continue reading →
Posted in News on April 23, 2012News Briefs for January 26, 2012
•Brown-Forman is squarely targeting female consumers with its new vodka brand, Little Black Dress. Continue reading →
Posted in News on January 26, 2012EXCLUSIVE: White Rock’s Coulombe Discusses Pinnacle Phenomenon
Lewiston, Maine-based White Rock Distilleries has risen to the fore as one of the U.S. spirits market’s top brand innovators, particularly in vodka. After selling its fast-growing Three Olives vodka to Proximo Spirits in 2007, it quickly reloaded with a new vodka label, Pinnacle, sourced from France and selling for $14 a bottle, down a price tier from Three Olives. Pinnacle grew from 265,000 cases in 2008 to 1.4 million cases in 2010. But last year it nearly doubled to 2.7 million cases—according to Impact Databank—riding the wave created by its Whipped flavor extension. Continue reading →
Posted in News on January 5, 2012
