Tag Archive: Plantation Rum
Impact Databank: Rum Decline To Continue, But $25 And Over Brands See Growth
The overall rum category in the U.S. is expected to fall below 22 million 9-liter cases this year for the first time since 2005—according to The U.S. Spirits Market: Shanken’s Impact Databank Review & Forecast—its 10th decline in the past 12 years. The super-premium sector ($25 and over a 750-ml.), however, has seen the emergence of many smaller players who are helping to showcase the diversity and quality of rum for a new generation of consumers. Continue reading →
Posted in News on December 26, 2023News Briefs for August 27, 2021
•Lucas Bols has introduced Bols Ready to Enjoy Cocktails, a new line of RTDs soon to be available in 200-ml. tubes as well as 375-ml. bottles. Continue reading →
Posted in News on August 27, 2021News Briefs for September 29, 2020
•Hennessy Cognac has teamed with architect Frank Gehry and artist Cai Guo-Qiang to celebrate the 150th anniversary of Hennessy X.O. Continue reading →
Posted in News on September 29, 2020News Briefs for July 1, 2020
•Bread & Butter, part of the WX Brands portfolio, is adding a Sauvignon Blanc to its lineup. Continue reading →
Posted in News on July 1, 2020A Handful Of Rising Brands Gain Traction At Rum’s High End
While categories like Tequila and whisk(e)y have been premiumizing rapidly over the past few years, rum marketers have had a more difficult time trading consumers up. Still, there are encouraging pockets of growth, with sipping rums and upscale, mixology-geared entries showing the way forward. Continue reading →
Posted in News on July 10, 2019News Briefs for January 4, 2019
•Plantation rum has unveiled two new ultra-premium expressions. Continue reading →
Posted in News on January 4, 2019
