Tag Archive: Premium Mixers

Competition Ramps Up In The Premium Mixer Segment

Steady increases in the premium mixer segment in recent years have prompted a slew of new products challenging the category leaders and escalating the battle for retail shelf space. Category leader Fever-Tree’s U.S. revenues surpassed £100 million ($131m) last year, roughly doubling since 2020, out of global sales of more than £350 million ($460m). Newer players are eager for a slice of the expanding pie. Continue reading →