Tag Archive: Proximo
Breakthru CEO Tom Bené On Rapid Expansion In California
The third-ranked spirits and wine wholesaler nationally with projected revenues of more than $8.5 billion, Breakthru Beverage Group has been perhaps the biggest beneficiary of the exit of RNDC from the Golden State. Continue reading →
News Briefs for September 17, 2025
•Foley Family Wines & Spirits’ Banshee has released Complicated Pinot Noir, a new partnership between the brand and singer Avril Lavigne. Continue reading →
Irish Whiskey Marketers Aiming To Rebuild U.S. Momentum
Despite declining in the U.S. over the past two years, Irish whiskies remain in positive territory over the longer haul, with volume up marginally to about 4.9 million cases since 2019. Continue reading →
Posted in News on September 3, 2025Proximo Sees “Sustained Category Momentum” In Tequila
Proximo Spirits parent Grupo Cuervo says broad momentum in the Tequila category is continuing this year, even as trade tensions and heightened competition make for a challenging market. Continue reading →
Posted in News on July 24, 2025Diageo Hits Back In Tequila Class Action Case
Diageo was recently targeted by a class action lawsuit from plaintiffs who assert that Tequila brands Casamigos and Don Julio don’t live up to their billing as 100% agave spirits. Continue reading →
Posted in News on July 15, 2025Patrón Doubles Down On Additive-Free With New Ad Effort
Bacardi-owned Patrón Tequila continues to play up its additive-free credentials, debuting a fresh round of ads featuring redacted language to highlight the charged conversation around additives in Tequila, which has seen some brands embrace the additive-free moniker and others downplay its relevance. Continue reading →
Posted in News on July 10, 2025
