Tag Archive: Proximo Spirits
Proximo’s New Mission: Revitalizing Jose Cuervo In The U.S. Market
Import Company Takes On A Brand That’s 1 Million Cases Larger Than Its Entire Portfolio, And Slumping
As we tweeted shortly after this morning’s announcement, in a widely anticipated move, Casa Cuervo is bringing its namesake Tequila brand under the wing of its U.S. importer Proximo Spirits effective July 1—the day after it departs the Diageo North America portfolio, where it’s been a key contributor for a quarter century. Continue reading →
Posted in News on March 1, 2013Facing Intense Competition, Proximo’s Three Olives Makes $20 Million Ad Play
Proximo Spirits is aiming to revitalize its Three Olives vodka brand with a $20 million ad campaign centered around British actor Clive Owen. Continue reading →
Posted in News on January 17, 2013Proximo Pours $10 Million Into New Campaign For Upscale Dobel Tequila
Proximo Spirits is hoping to take its high-end Dobel Tequila brand to the next level with a $10-million advertising campaign and related sponsorship and events activity in partnership with musician Perry Farrell. Continue reading →
Posted in News on May 22, 2012
