Tag Archive: Proximo Spirits
Proximo Refining Ad Plan After Split With McCann
After recently parting ways with McCann-Erickson, Proximo Spirits is conducting a search for a new ad agency for Jose Cuervo, its biggest brand. Continue reading →
Posted in News on November 20, 2015After Long Decline, Jose Cuervo Finds Silver Lining To Achieve Turnaround
After years of struggle while the Tequila category achieved some of the most impressive growth in the spirits business, Jose Cuervo is again on the rise.
News Briefs for October 12, 2015
•Costco, the Washington Restaurant Association (WRA) and other allies have filed suit against the Washington State Liquor and Cannabis Board (LCB) to challenge rules that restrict businesses from negotiating prices on spirits and wine in the state. Continue reading →
Posted in News on October 12, 2015Jameson Still Dominant, But Competitors Are Rising In The Irish Whiskey Arena
Jameson has become synonymous with Irish whiskey, but the category’s other leading brands are also enjoying considerable growth in the U.S. market. Continue reading →
Posted in News on October 5, 2015News Briefs for September 15, 2015
•Accolade Wines has entered the Chile segment, acquiring the Anakena brand along with its winery, inventory, vineyard and tasting room. Continue reading →
Posted in News on September 15, 2015Rum Loses Ground In U.S., But $15-And-Up Segment Enjoys Progress, Sees Upside
Despite consumer tastes in the U.S. moving in the direction of aged spirits and full-flavored offerings, the rum category has been slow to make meaningful volume advances in recent years. Continue reading →
Posted in News on July 23, 2015
