Tag Archive: Proximo
News Briefs for June 25, 2021
•Proximo Spirits has expanded the 1800 Ultimate Margarita family with black cherry, the brand’s latest fruit-flavored RTD cocktail. Continue reading →
Posted in News on June 25, 2021Proximo Takes Majority Control Of Proper No. Twelve Irish Whiskey In Deal Worth Up To $600 Million
Proximo Spirits has acquired a majority stake in Proper No. Twelve Irish Whiskey via a new long-term deal worth up to $600 million for brand co-founders Conor McGregor, Audie Attar, and Ken Austin. Continue reading →
Posted in News on April 27, 2021Proximo’s Lander Otegui On The Opportunity In Tequila Seltzer
Following a limited rollout last summer, Proximo Spirits has launched Jose Cuervo’s Playamar Tequila Hard Seltzer nationally. Continue reading →
Posted in News on March 26, 2021Cuervo’s Sales Near $1.7 Billion In Full Fiscal Year
Grupo Cuervo saw full-year net sales surge 19% to just under $1.7 billion in 2020, despite a slowdown in growth in the fourth quarter. Continue reading →
Posted in News on February 25, 2021Cuervo’s Sales Skyrocket In Third Quarter, Soaring 48% To $500 Million
Robust trends in the Tequila and RTD cocktail categories helped catapult Cuervo’s third quarter net sales to a half-billion dollars on a 48% increase. Continue reading →
Posted in News on October 23, 2020Jose Cuervo Jumps Into Hard Seltzer With Playamar Brand
Hard seltzer’s explosive growth is leading major players from across the drinks industry to enter the fray. Continue reading →
Posted in News on August 13, 2020
