Tag Archive: Proximo
News Briefs for September 19, 2014
•Proximo Spirits has repackaged and repositioned its Boodles gin brand, backing it with a new campaign under the tagline “Proper British Gin.” Continue reading →
Posted in News on September 19, 2014Proximo Backs Cuervo Tradicional With TV Push, Shifts Hangar 1 To New Distillery
Jose Cuervo’s 100%-agave Tradicional line is getting fresh TV advertising highlighting the Cuervo family’s 219-year history of Tequila making. Continue reading →
Posted in News on April 30, 2014News Briefs for June 8, 2012
•Southern Comfort has debuted a new crowdsourced national television and online video campaign, which it says is the first of its kind in the spirits industry. Continue reading →
Posted in News on June 8, 2012News Briefs for November 14, 2011
•Pernod Ricard has appointed Jonas Tåhlin as vice president global marketing for the Absolut Co. Continue reading →
Posted in News on November 14, 2011News Briefs for October 14, 2011
•The recently signed U.S.-South Korea free trade agreement has the potential to open up a new key emerging market to U.S. winemakers, according to the Wine Institute. Continue reading →
Posted in News on October 14, 2011News Briefs for July 6, 2011
•Italy’s Gruppo Campari is on the acquisition hunt, chief executive Bob Kunze-Concewitz told the Wall Street Journal. Continue reading →
Posted in News on July 6, 2011
