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Tag Archive: Proximo

Tequila’s Top Players Driving Growth In The Year-To-Date

Last year, Tequila reached a new record-high in the U.S. market despite a deceleration, rising by 2.5% to 31.3 million cases, according to Impact Databank. Continue reading →

Posted in News on June 30, 2025

News Briefs for May 14, 2025

•Proximo Spirits’ Proper No. Twelve has launched a new limited-edition 13-year-old Single Malt. Continue reading →

Posted in News on May 14, 2025

Don Julio Drives Luxury Tequila Market To New Heights

A nearly 1-million-case surge by Diageo-owned Don Julio lifted Tequila’s above-$40 luxury tier to another year of growth in 2024, according to Impact Databank. Continue reading →

Posted in News on May 6, 2025

Impact Databank: Irish Whiskey Aims To Regain Momentum

After consecutive annual declines, this year the Irish whiskey category is aiming to regain its decades-long momentum in the U.S.—bucking challenges including the current inflationary environment, inventory adjustments, and the threat of tariffs. Continue reading →

Posted in News on May 1, 2025

News Briefs for May 1, 2025

•Proximo Spirits has launched the first U.S. ad campaign for Gran Centenario Tequila, titled “Don’t Be a Gringo.” Continue reading →

Posted in News on May 1, 2025

Cuervo’s Profits Boosted By Weaker Peso In First Quarter

Grupo Cuervo posted net income up 16% to $59 million in its fiscal first quarter ended in March, boosted by a weaker peso against the U.S. dollar. Continue reading →

Posted in News on April 30, 2025

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