Tag Archive: Q Mixers
Competition Ramps Up In The Premium Mixer Segment
Steady increases in the premium mixer segment in recent years have prompted a slew of new products challenging the category leaders and escalating the battle for retail shelf space. Category leader Fever-Tree’s U.S. revenues surpassed £100 million ($131m) last year, roughly doubling since 2020, out of global sales of more than £350 million ($460m). Newer players are eager for a slice of the expanding pie. Continue reading →
Posted in News on August 23, 2024News Briefs for April 17, 2024
•Infinium Spirits has extended Crystal Head Vodka into the spirits-based RTD category with new Espresso Martini and Cosmopolitan cans. Continue reading →
Posted in News on April 17, 2024News Briefs for January 22, 2024
•Old Forester Whiskey Row 1924, Angel’s Envy Cellar Collection Series, Very Olde St. Nick, and newcomers from Patty Green and Call Family Distillers are among the offerings featured in Whisky Advocate’s latest weekly roundup. Continue reading →
Posted in News on January 22, 2024News Briefs for November 2, 2023
•Bacardi-owned single malt Scotch Aberfeldy has released a 25-Year-Old limited edition. Continue reading →
Posted in News on November 2, 2023Premium Mixers Go Mainstream, Matching Upscale Spirits Trend
Of the massive mixer market in the U.S., a growing piece of the pie is premium mixers made to complement upscale spirits brands in cocktails. Continue reading →
Posted in News on September 22, 2023News Briefs for June 30, 2022
•Beam Suntory has appointed Dave Turo as chief commercial officer for the U.S., replacing Carlo Coppola, who was named managing director of the company’s James B. Beam Distilling Co. earlier this week. Continue reading →
Posted in News on June 30, 2022
