Tag Archive: Red Stag
Flavored Whisk(e)y Marketers Focus On Seasonal Rollouts
In the second part of our look at the flavored whiskies category, marketers tell SND that a seasonal focus is playing a bigger role lately in the sector, which is projected to reach a new record at 18.25 million cases this year, according to Impact Databank. Continue reading →
Posted in News on December 13, 2023Exclusive: Impact Databank Projects Flavored Whisk(e)y Category’s Growth At 40% In 2015
The flavored whisk(e)y category entered the 2015 holiday selling season on fire. Continue reading →
Posted in News on December 15, 2015Blended Scotch Players Tout New Expressions In Bid To Revitalize The Category
With sales of Bourbon and Irish whiskey soaring, blended Scotch brands are feeling the heat in the U.S. market. Continue reading →
Posted in News on October 24, 2014As Flavored Whiskies Expand, Top Players See Opportunities And Challenges
With more than 50 new flavored whiskey products hitting the U.S. market in the first half of 2013 alone, producers have placed a big bet on the segment’s expansion. Continue reading →
Posted in News on January 15, 2014Beam Intros Cider-Infused Red Stag
Beam Inc. is expanding its Red Stag flavored Bourbon franchise with the launch of Red Stag Hardcore Cider. Continue reading →
Posted in News on August 15, 2013Beam’s Red Stag, Diageo’s Bulleit Rising Rapidly, Fueling Bourbon’s Expansion
Red Stag and Bulleit may not be among the U.S. market’s top-selling Bourbon brands, but both are driving expansion and excitement in the category. Continue reading →
Posted in News on January 29, 2013
