Tag Archive: Ritual

Diageo Acquires Non-Alc Spirits Brand Ritual, Says Consumers Remain Cautious

Diageo has acquired zero-proof spirit label Ritual, bolstering its presence in the growing non-alcoholic drinks sector. Continue reading →

Zero-Proof Spirits Gaining Traction As Major Players Enter The Category

Demand for zero-proof spirits is at an all-time high, buoyed by a new approach that ditches the all-or-nothing drinking mentality and encourages people to embrace alcohol-free spirits on their own terms. Continue reading →

Younger Generations Driving Gains For De-Alcoholized Wine, Spirits, And Beer

For the fifth consecutive January, de-alcoholized beverage volume increased this year during the month versus the prior January. Continue reading →

Wellness Trends Drive Growth For Non-Alcohol Spirits, Wines, And Beers

While beverage alcohol momentum appears to have slowed somewhat in the off-premise this year, health and wellness concerns have driven low- and no-alcohol drinks to increased popularity—especially among Millennials and Gen Z consumers.  Continue reading →

Key Drinks Players Target Low- And No-Alcohol Trend

The low- and no-alcohol segment of the drinks market has been expanding rapidly from a relatively small base.

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News Briefs for June 18, 2021

•Champagne Lanson is debuting a new campaign in tandem with its sponsorship as the official Champagne of the Wimbledon tennis tournament. Continue reading →