Tag Archive: Ron Zacapa
A Handful Of Rising Brands Gain Traction At Rum’s High End
While categories like Tequila and whisk(e)y have been premiumizing rapidly over the past few years, rum marketers have had a more difficult time trading consumers up. Still, there are encouraging pockets of growth, with sipping rums and upscale, mixology-geared entries showing the way forward. Continue reading →
Posted in News on July 10, 2019News Briefs for September 25, 2015
•Pernod Ricard is officially launching a new core expression, The Glenlivet Founder’s Reserve, in the U.S. Continue reading →
Posted in News on September 25, 2015
