Tag Archive: RTDs
Spirits-Based RTD Category Mints New Million-Case Brands
The spirits-based ready-to-drink category continues to connect with consumers in the U.S. across both the on- and off-premise markets. The rapid rise of RTDs over the past few years is a clear example of spirits marketers meeting consumers where they are and innovating with a steady stream of new releases to keep up the momentum. Continue reading →
Posted in News on May 29, 2024RTDs, Tequila Bolster U.S. Off-Premise: WSWA
The RTD and Tequila categories have continued to show the best results off-premise within spirits, the WSWA reports, with prepared cocktails up 4% in the 12 months through November and the agave spirits segment rising 1.8%. Continue reading →
Posted in News on January 11, 2024Retailers Cautiously Optimistic On 2023 Outlook
After historically high sales during Covid, the retail segment has come back to earth over the past year, but retail players still report pockets of solid growth, especially in super-premium spirits and RTDs. Continue reading →
Posted in News on February 3, 2023Competition Heats Up In Booming Spirits-Based RTD Space
Todd Randall, the president of Randall’s Wines & Spirits in Fairview Heights, Illinois, believes the next few months will be telling for spirits-based, ready-to-drink cocktails. Continue reading →
Posted in News on June 29, 2022Millennials, Gen Z Driving Enthusiasm For Tequila, Spirits-Based RTDs
Tequila and spirits-based RTDs are likely to continue driving spirits growth over the course of this year, according to Drizly’s fourth annual consumer trends report, which draws from a sample of just over 1,000 Drizly users. Continue reading →
Posted in News on May 20, 2022DISCUS: Supplier Revenues Up 12% In 2021, As Spirits Continue To Steal Share
The U.S. spirits category grew 9% by volume to 291.1 million cases with supplier revenue up 12% to $35.8 billion in 2021, according to The Distilled Spirits Council of the U.S. (DISCUS). Continue reading →
Posted in News on February 4, 2022
