Tag Archive: rum
Impact Databank: Rum Decline To Continue, But $25 And Over Brands See Growth
The overall rum category in the U.S. is expected to fall below 22 million 9-liter cases this year for the first time since 2005—according to The U.S. Spirits Market: Shanken’s Impact Databank Review & Forecast—its 10th decline in the past 12 years. The super-premium sector ($25 and over a 750-ml.), however, has seen the emergence of many smaller players who are helping to showcase the diversity and quality of rum for a new generation of consumers. Continue reading →
Posted in News on December 26, 2023Rum’s Top Players Look To Expand Occasions And Premiumize The Category
Total rum volumes declined 1% to 22.6 million cases in the U.S. last year, according to Impact Databank. Overall, 10 of the top 15 rum brands in the market lost volume last year, and the category has fallen by about 1 million cases since 2010. Continue reading →
Posted in News on July 8, 2019Rum Moves To The High End In U.S. Market
Total rum volumes in the U.S. market declined 1% to 22.7 million cases last year, according to Impact Databank. Continue reading →
Posted in News on June 28, 2018News Briefs for December 27, 2017
•Rum has been overshadowed by the brown spirits boom, but an onslaught of high-end, boutique labels is enlivening the category’s space in a big way. Continue reading →
Posted in News on December 27, 2017Bacardi’s Puerto Rican Rum Distillery Back Up And Running
Bacardi has resumed production at its Puerto Rico-based rum distillery, less than two weeks after Hurricane Maria devastated the island. Continue reading →
Posted in News on October 10, 2017Bacardi To Unveil New Rum In Collaboration With Major Lazer
Bacardi has named DJ and producer Jillionaire, of the group Major Lazer, as “Minister of Rum”—a hybrid of a brand ambassador, influencer and creative and cultural strategist—and is prepping the launch of an associated Bacardi Major Lazer rum. Continue reading →
Posted in News on May 24, 2017
