Tag Archive: rum
News Briefs for January 4, 2013
•Trinchero Family Estates is extending its Folie à Deux brand with a Sonoma Coast Pinot Noir. Continue reading →
Posted in News on January 4, 2013Malibu Red Spearheads New Wave Of Spirits Innovation At Pernod Ricard
Malibu rum has been one of the U.S. spirits market’s most dynamic players on the new product front, as brand-owner Pernod Ricard continues to aggressively expand the franchise’s flavor range. Continue reading →
Posted in News on December 13, 2012Campari Becomes Player In Premium Rum With LdM Acquisition
Italy’s Gruppo Campari has become a major player in the rising premium rum category with the acquisition of Jamaica’s Lascelles deMercado & Co. (LdM). Continue reading →
Posted in News on September 4, 2012Gallo Gets Into Rum With New Shellback Brand
With its New Amsterdam gin and vodka and Camarena Tequila enjoying solid progress, wine giant E.&J. Gallo is set to enter another spirits category with the launch of Shellback rum. Continue reading →
Posted in News on August 31, 2012News Briefs for August 1, 2012
•DFV Wines is reportedly planning a multimillion dollar expansion of its winery in Manteca, California. Continue reading →
Posted in News on August 1, 2012Rum Marketers Renew Premiumization Efforts, Emphasizing Brown Spirits Link
Despite its status as the second-largest spirits category in the U.S., rum has long fought an uphill battle in its efforts to entice consumers up the pricing ladder. Continue reading →
Posted in News on July 30, 2012
