Tag Archive: rum
Brugal Aims To Steal Vodka Share With Its First Premium White Rum
Edrington Group’s Brugal rum brand is launching Brugal Extra Dry—its first premium white rum offering—exclusively in the U.S. market through Edrington’s U.S. distributor Rémy Cointreau USA. Continue reading →
Posted in News on July 11, 2012Rum Liqueur RumChata Enjoying Fast Start Through Cross-Category Appeal
Rum-based cream liqueur RumChata may be a difficult brand to classify, but there’s no ambiguity about its success in the first half of 2012. Continue reading →
Posted in News on July 5, 2012Focusing On Aged Rums, Appleton Estate Seeks To Expand Foothold In U.S. Market
Appleton Estate rum is rolling out a 50-year-old variant this year in an effort to raise its profile in the U.S. market. Continue reading →
Posted in News on June 22, 2012Bacardi To Take Havana Club National
Following a recent victory in its U.S. legal battle over the Havana Club rum trademark with Pernod Ricard, Bacardi is gearing up to expand its version of the rum brand into national distribution. Continue reading →
Posted in News on June 14, 2012News Briefs for June 12, 2012
•Rémy Cointreau’s sales were up 13% to €1.03 billion ($1.28b) for its fiscal full year ended March 31, bolstered by double-digit growth in Asia-Pacific and the U.S. Continue reading →
Posted in News on June 12, 2012Pernod Launches New Cuban Rum Trademark After Supreme Court Opts To Stay Out Of Dispute
With the U.S. Supreme Court deciding earlier today not to intervene in the long-running Havana Club trademark dispute between Pernod Ricard and Bacardi, Pernod has registered a new trademark—Havanista—with the U.S. Patent and Trademark Office so that it can market a Cuban rum brand in the U.S. if the embargo with Cuba is eventually lifted. Continue reading →
Posted in News on May 14, 2012
