Tag Archive: rum
Bacardi Looks To Stage Turnaround For Core Brand With $25 Million U.S. Campaign
Bacardi, the U.S. market’s leading rum brand, is looking to assert its category dominance and reignite growth with a new advertising push featuring the tagline, “Nothing in the Way.” Continue reading →
Posted in News on October 12, 2015“Hot Prospect” Blue Chair Bay Thrives Amid Largely Stagnant Rum Category
While the rum category has been largely flat lately, higher-proof expressions and new flavor offerings have been successful in achieving growth. Continue reading →
Posted in News on October 9, 2015Stoli Group USA Adds Louisiana Spirits’ Bayou Rum To Portfolio
Stoli Group USA will become the exclusive national distributor of Bayou Rum under a new partnership with brand owner Louisiana Spirits. Continue reading →
Posted in News on October 6, 2015Captain Morgan Targets Shot Occasion With New Cannon Blast Extension
Aiming to bolster its presence in the on-premise shot occasion, Diageo is extending Captain Morgan with a new offering called Cannon Blast. Continue reading →
Posted in News on September 3, 2015Bacardi Adds To Rum Stable With Mixology-Driven Banks Brand
Bacardi Ltd. has acquired the Banks rum brand for an undisclosed sum. Continue reading →
Posted in News on July 8, 2015Pernod Eyes Big U.S. Opportunity For Cuban Rum Havanista
With the U.S. recently establishing full diplomatic relations with Cuba—opening the possibility of lifting the U.S. trade embargo against the Caribbean nation—Pernod Ricard is reportedly laying plans to launch its Havanista rum brand in the U.S. market. Continue reading →
Posted in News on May 20, 2015
