Tag Archive: rum
Beam’s Cruzan Launches Velvet Cinn, Distiller’s Collection, Bolstering Upscale Push
Beam Inc.’s Cruzan rum appears to have fully recovered in the U.S., where the brand has returned to growth via an aggressive innovation and premiumization push. Continue reading →
Posted in News on August 1, 2013Innovation Spices Up Rum Category, As Upstarts And Established Brands Add Flavor
Innovation is providing a bounce to the U.S. rum market, as the success of a raft of flavor extensions, spiced upstarts and high-proof entries are offsetting relatively soft results for the category’s most established core offerings. Continue reading →
Posted in News on June 25, 2013Rum Giant Tanduay Makes U.S. Debut
Philippine rum Tanduay, the world’s second-largest rum brand by volume, is entering the U.S. market. Continue reading →
Posted in News on June 21, 2013Malibu Seeing Rapid Growth From New Flavor Extensions
Since kicking its innovation efforts into high gear in recent years, Pernod Ricard’s Malibu rum has recorded strong U.S. growth, rising by 7.2% last year to reach 1.87 million cases. Continue reading →
Posted in News on June 10, 2013Beam Backs Cruzan With New U.S. Campaign
Beam Inc. has unveiled a new marketing campaign for its Cruzan rum brand. Continue reading →
Posted in News on May 13, 2013Diageo Maintains Strong Focus On Innovation With Naked Turtle Rum
In a presentation to investors and analysts yesterday, Diageo global innovation director Syl Saller talked about the company’s emphasis on innovation, as well as one new product the company has high hopes for in the U.S. market—Naked Turtle rum. Continue reading →
Posted in News on May 10, 2013
