Tag Archive: RumChata
Liqueurs’ Longtime Leaders Struggling Amid Changing Tastes
With a thriving cocktail culture radiating from key urban centers to more up-and-coming markets around the country, the U.S. liqueurs category is poised for strong growth going forward. Continue reading →
Posted in News on December 23, 2015Cream Competition: RumChata’s Rise Slows While Baileys Continues To Struggle
With the holiday season fast approaching, RumChata continues to steal share in the cream liqueur category from longtime leader Baileys. Continue reading →
Posted in News on October 19, 2015News Briefs for July 22, 2015
•Kansas-based contract spirits producer MGP is set to release Metze’s Select, a limited edition Indiana straight Bourbon whiskey. Continue reading →
Posted in News on July 22, 2015News Briefs for June 24, 2015
•Agave Loco’s RumChata cream liqueur brand has reintroduced its Summer Iced Coffee Sampler Pack. Continue reading →
Posted in News on June 24, 2015Top Liqueur Brands Try New Strategies to Restore Growth
The U.S. liqueur market has been on an impressive upswing of late, advancing by more than 5% in 2013 and enjoying similar results this year. Continue reading →
Posted in News on December 31, 2014While RumChata Keeps Rising, Baileys Tries To Keep Edge With New Initiatives
Repeating trends from last year’s holiday season, RumChata continues to advance quickly across the U.S. market, while Baileys is attempting to fend off its upstart rival with new product and advertising activity. Continue reading →
Posted in News on December 23, 2014
