Tag Archive: Scotch whisky
Marketers Aiming To Reverse Blended Scotch’s Slide With Array Of New Initiatives
While single malts continue to surge in the U.S. market, it’s been a different story for blended Scotch, which has declined in the U.S. every year since 2005, and is roughly 15% smaller than it was back then. Continue reading →
Posted in News on December 29, 2015William Grant Sees Rapid Growth For Monkey Shoulder, Extends Grant’s Blend With Ale Cask Finish
William Grant & Sons continues to track rapid growth from a small base for its Monkey Shoulder blended malt Scotch whisky offering, which is benefiting from avid consumer exploration across the brown spirits universe. Continue reading →
Posted in News on December 8, 2015Gallo Enters Scotch Whisky With Deal To Import Whyte & Mackay Range
E.&J. Gallo is upping its presence in spirits with entry into the Scotch whisky category, agreeing to become the exclusive U.S. importer for the portfolio of Whyte & Mackay, effective January 1. Continue reading →
Posted in News on December 2, 2015Scotch Exports Slip 3%, But Industry Sees Growth On The Horizon
Scotch whisky exports continued to decline in the six months through June, falling 3% by both volume and value—to 517 million bottles and £1.7 billion ($2.6b), respectively—but the Scotch Whisky Association (SWA) says it sees “clear evidence” of improving conditions for the category, despite some economic headwinds. Continue reading →
Posted in News on November 5, 2015Johnnie Walker Master Blender Jim Beveridge Talks Scotch And Select Cask Range
Earlier this fall, Diageo announced its “Joy Will Take You Further” campaign, the biggest marketing reboot for Johnnie Walker in 15 years. Continue reading →
Posted in News on November 3, 2015Interview, Part 2: Diageo North America Scotch Director Brian Cox
In this second part of our interview with Brian Cox, the Diageo North America Scotch whisky director expounds on the vibrant market for single malt, progress on the recently launched Haig Club single grain brand and the continuing momentum of Buchanan’s. Continue reading →
Posted in News on September 29, 2015
