Tag Archive: Scotch
Diageo Debuts Celebrity-Backed Haig Club Scotch
Diageo has partnered with global soccer icon David Beckham and entrepreneur Simon Fuller for the worldwide launch of Haig Club Single Grain Scotch Whisky. Continue reading →
Posted in News on April 8, 2014EXCLUSIVE: Dewar’s Unveils New Ad Campaign, Global Repack
Bacardi-owned Dewar’s Scotch is rolling out a new global campaign under the title “Live True.” Continue reading →
Posted in News on April 7, 2014SPI, Campari Reportedly Among Bidders For Whyte & Mackay
Whyte & Mackay, the Scotch whisky unit of Diageo-controlled United Spirits Ltd. Continue reading →
Posted in News on March 13, 2014Rémy Cointreau USA To Bring Bruichladdich In-House
Rémy Cointreau USA is set to take over U.S. import, distribution and marketing of its Bruichladdich Islay single malt Scotch brand. Continue reading →
Posted in News on December 18, 2013With Newly Revamped Lineup, Johnnie Walker Looks To Tap Further U.S. Expansion
There continue to be winners and losers in the U.S. market’s blended Scotch category, but it’s no surprise that Diageo is gaining share on the strength of its premium offerings. Continue reading →
Posted in News on September 17, 2013Johnnie Walker Platinum Makes U.S. Debut
Johnnie Walker has launched its Platinum expression in the U.S. market. Continue reading →
Posted in News on August 21, 2013
