Tag Archive: Skrewball
News Briefs for February 5, 2025
- Pernod Ricard-owned Skrewball Whiskey is extending with a 1.75-liter bottle. Continue reading →
News Briefs for October 30, 2024
•Skrewball Peanut Butter Whiskey, part of the Pernod Ricard portfolio, has brought back its seasonal eggnog for a limited time. Continue reading →
Flavored Whisk(e)y Marketers Focus On Seasonal Rollouts
In the second part of our look at the flavored whiskies category, marketers tell SND that a seasonal focus is playing a bigger role lately in the sector, which is projected to reach a new record at 18.25 million cases this year, according to Impact Databank. Continue reading →
Posted in News on December 13, 2023Pernod Appoints Company Veteran Kavanagh As North America CMO
Pernod Ricard has appointed company veteran Colin Kavanagh as its new chief marketing officer for North America. Continue reading →
Posted in News on August 28, 2023Mukherjee: Pernod Deploying “Multifaceted” Strategy To Win In Complex Market
Pernod Ricard North America chairman and CEO Ann Mukherjee updated the market this morning on the company’s strategy as it gets deeper into the second half of its fiscal year. Continue reading →
Posted in News on March 23, 2023Pernod Ricard Takes Majority Stake In Skrewball Peanut Butter Whiskey
Pernod Ricard has continued its run of bolt-on acquisitions, agreeing to purchase a majority stake in Skrewball Peanut Butter Whiskey for an undisclosed sum. Continue reading →
Posted in News on March 21, 2023
