Tag Archive: Smirnoff

Top Vodkas Aim To Hold Share Amid Challenge From RTDs

Exclusive: High Noon, Crown Royal Push U.S. Spirits Market To 29th Straight Increase

While conditions have been difficult in the U.S. market over the past year, the spirits category posted its 29th consecutive annual gain by volume, with depletions up 2.5% to 306.6 million 9-liter cases, according to Impact Databank. Continue reading →

Diageo Sees North America Sales Dip 3% Amid “Cautious Consumer Environment”

Diageo has revealed North American net sales down 3% to $7.9 billion for its fiscal year ended in June, with operating profit dipping 2% to $3 billion. Continue reading →

With Shares Near A Four-Year Low, Diageo Becomes Subject Of Takeover Talk

With a portfolio totaling approximately 246 million cases globally, according to Impact Databank, Diageo continues to lead the global spirits market by a wide margin, boasting an enviable stable of brands including Johnnie Walker—the most valuable spirits brand worldwide—Smirnoff, Crown Royal, Don Julio, Casamigos, Captain Morgan, Baileys, Tanqueray, Bulleit, and Buchanan’s, as well as Guinness beer. Continue reading →

Luxury Tequila, Liqueurs Buck Trade-Down Trends At 24-Store Chain Brown Jug

Brown Jug, the 24-store Alaska-based retail chain, has seen pressure on the consumer result in trading down in some key categories over the past year, but luxury Tequila and liqueurs remain resilient, according to president Bruce Abbott. Continue reading →

News Briefs for February 12, 2024

•Brown-Forman has announced new global marketing leadership for its American whiskey brands. Continue reading →