Tag Archive: Smirnoff
Vodka Volume Slips As RTDs Offer Heightened Competition
While still the largest segment of the U.S. spirits industry by a wide margin, the vodka category has slipped some over the past few years from its high-water mark of approximately 80 million cases. Continue reading →
Posted in News on February 1, 2024Diageo’s U.S. Spirits Sales Dip 2% In Fiscal First Half; Depletions Slightly Ahead Of Shipments
Diageo saw its North America business—accounting for 37% of global sales—slip 2% to $4.1 billion in its fiscal first half ended in January, as the company lapped double-digit gains from a year ago across segments including Tequila, whiskey, and RTDs. Continue reading →
Posted in News on January 31, 2024High Noon, Tito’s Propel Growth Among Top 10 Spirits Brands
The U.S. market’s top 10 spirits brands totaled 81.2 million 9-liter cases collectively last year, according to Impact Databank, accounting for nearly 30% of the overall spirits category. Continue reading →
Posted in News on September 14, 2023Diageo’s Full-Year Sales Rise 6.5% To Nearly $22 Billion
Diageo has posted organic sales up 6.5% to £17.1 billion ($21.8b) for its fiscal year through June despite a volume decline of 0.8%. Continue reading →
Posted in News on August 1, 2023Debra Crew Named CEO At Diageo, Menezes To Step Down June 30
Diageo has announced that Sir Ivan Menezes will retire as Chief Executive Officer and depart from the Diageo board on June 30, after leading the drinks giant for a decade. Continue reading →
Posted in News on March 28, 2023Vodka Marketers Aim For Renewed Growth In 2023
Vodka volume in the U.S. slipped slightly last year, down 0.5% to 81 million cases, according to Impact Databank, but the versatile category remains the largest single segment of the U.S. spirits market, and some marketers see renewed growth opportunities moving forward. Continue reading →
Posted in News on March 14, 2023
