Tag Archive: Svedka

Vodka Marketers Look To Stand Out Amid Competitive Conditions

While vodka has been challenged lately by the rise of RTDs, it remains the largest spirits category in the U.S., despite slipping 3% to 75.4 million cases in 2024, according to Impact Databank. Continue reading →

Top Vodkas Aim To Hold Share Amid Challenge From RTDs

Duckhorn, Svedka, Horizon Lead Drinks Industry’s Biggest Deals Of 2024

Headlined by Duckhorn’s nearly $2 billion acquisition by private equity group Butterfly, 2024 has seen a number of significant mergers and acquisitions across the supplier and distributor tiers. They included big buys like Southern Glazer’s purchase of Horizon Beverage in New England and Sazerac’s moves for Svedka and Buzzballz, as well as a bevy of smaller deals transpiring around the business. Continue reading →

Constellation To Sell Svedka Vodka Brand to Sazerac

Constellation Brands has agreed to sell its Svedka vodka brand to Sazerac in an effort to push its wine and spirits portfolio toward the higher end of the market and get the troubled wine and spirits division back on track. Continue reading →

Vodka Volume Slips As RTDs Offer Heightened Competition

While still the largest segment of the U.S. spirits industry by a wide margin, the vodka category has slipped some over the past few years from its high-water mark of approximately 80 million cases. Continue reading →

Constellation Downgrades Outlook For Wine & Spirits, Division President To Depart

In case you missed last night’s news alert, Constellation’s president for wine and spirits Robert Hanson will step down at the end of February, with company CEO Bill Newlands set to lead the unit on an interim basis until a permanent successor is found. Continue reading →