Tag Archive: Tequila
Patrón Spirits Goes Further Upmarket, Launching Luxury Roca Patrón Range
As leading U.S. spirits marketers like Diageo, Pernod Ricard, Beam Suntory and Sidney Frank Importing Co. have made aggressive plays into the high-end Tequila market of late, Patrón Spirits Co.—which essentially created the segment with its flagship Patrón Tequila brand—has gone further upmarket with a new line of artisanal Tequilas called Roca Patrón. Continue reading →
Posted in News on July 16, 2014Taking Control Of Avión, Pernod Will Look To Bolster Its Already-Torrid Growth
With last night’s announcement that it has acquired a significant majority stake in super-premium Tequila brand Avión, Pernod Ricard USA is now the latest major spirits player to fortify its presence in the upscale Tequila segment, following a series of industry deals in the category this year. Continue reading →
Posted in News on July 11, 2014Proximo Backs Cuervo Tradicional With TV Push, Shifts Hangar 1 To New Distillery
Jose Cuervo’s 100%-agave Tradicional line is getting fresh TV advertising highlighting the Cuervo family’s 219-year history of Tequila making. Continue reading →
Posted in News on April 30, 2014Interview, Part 2: Bryan Fry of Pernod Ricard USA
In the second part of our interview, Pernod Ricard USA president and CEO Bryan Fry talks strategy, revealing the company’s approach on striking the right balance between spirits and wine, optimizing the route to market and building the Pernod Ricard brand portfolio. Continue reading →
Posted in News on April 1, 2014EXCLUSIVE: Sidney Frank Importing Named U.S. Importer For Casamigos Tequila
Sidney Frank Importing Co. has won exclusive import rights to Casamigos, the upscale Tequila brand owned by actor George Clooney, nightlife entrepreneur Rande Gerber and real estate mogul Mike Meldman. The agreement, effective April 1, covers marketing and distribution of Casamigos in the U.S. and the Caribbean. The brand’s portfolio currently includes a Reposado ($49.99) and Blanco ($44.99). An Anejo is slated for release this year. Continue reading →
Posted in News on March 20, 2014Despite Influx Of New Competitors, Patrón’s Progress Ramps Up
While competition in Tequila’s ultra-premium tier has been intensifying, Patrón, one of the segment’s pioneers, remains in expansion mode, advancing 5.3% to reach 2 million cases in the U.S. market in 2013, according to Impact Databank. Continue reading →
Posted in News on February 7, 2014
