Tag Archive: Tequila
Diageo’s Post-Cuervo Tequila Strategy Emerges, With Two Deals In Three Weeks
Speaking to SND just after Diageo’s joint play for prestige Tequila DeLéon with Sean Combs, Diageo North America president Larry Schwartz said his company was eyeing more activity in Tequila. Continue reading →
Posted in News on January 27, 2014Control States Spirits Volume Up 1.1% In 2013
Spirits volume growth slowed in U.S. control states in 2013, rising 1.1%, compared with increases of 3.6% and 3.2% in 2012 and 2011, respectively. Continue reading →
Posted in News on January 24, 2014Diageo Is Bullish On DeLeón, But Is Also Open To More Tequila Deals
Diageo North America president Larry Schwartz is intent on quickly replacing the profitability lost with the departure of Jose Cuervo from the company’s Tequila portfolio, and while he’s extremely bullish on the prospects of both Don Julio and new acquisition DeLeón, he says that more moves may soon be on the way. Continue reading →
Posted in News on January 9, 2014Beam, Timberlake Partner On New Sauza 901 Tequila
Tequila appears to be the category of choice these days for aspiring celebrity spirits marketers. Just a day after the news that Diageo and Diddy are teaming on DeLeón Tequila, Beam Inc. confirms to SND that it’s partnering with Justin Timberlake on a new Tequila project, Sauza 901, which will appear in select U.S. markets early this year. Continue reading →
Posted in News on January 9, 2014NEWS ALERT: Diageo And Combs Join Forces Again, Acquiring High-End DeLeón Tequila
Diageo and Sean “Diddy” Combs, who together transformed Cîroc vodka into one of the U.S. spirits market’s hottest brands, have acquired luxury Tequila brand DeLeón through a new joint venture. Continue reading →
Posted in News on January 8, 2014EXCLUSIVE: Terlato Adds Riazul Tequila To Growing Spirits Stable
Terlato Wines has added super-premium Tequila brand Riazul to its Artisan Spirits portfolio. Continue reading →
Posted in News on January 7, 2014
