Tag Archive: Tequila
Upscale Tequilas Gaining Share As Consumer Tastes Evolve
As the Tequila category continues to premiumize in the U.S., several fledgling 100%-agave and super-premium players are making major gains in a category once dominated by mainstream mixtos. Continue reading →
Posted in News on September 3, 2013Casa Dragones Targets Tequila’s Ultra-Luxury Tier
With the upscale Tequila category firmly established by Patrón and others over the past decade, some Tequila marketers are now looking to take the spirit even further into the luxury stratosphere. Continue reading →
Posted in News on July 29, 2013Constellation Targets Tequila, Sees Modelo Especial Potentially Overtaking Corona
Constellation Brands is reportedly eyeing an entry into Tequila. Continue reading →
Posted in News on June 7, 2013News Briefs for May 21, 2013
•Campari America’s Skyy vodka brand has embarked on a new hip-hop-centric ad campaign in support of its recently launched Moscato Grape expression. Continue reading →
Posted in News on May 21, 2013News Briefs for May 17, 2013
•New Jersey-based Opici Wines has unveiled a trio of new California wines, including Auspicion Chardonnay, Auspicion Cabernet and Julia James Pinot Noir. Continue reading →
Posted in News on May 17, 2013News Briefs for May 16, 2013
•South Africa’s wine crop has hit a record high, with the 2013 harvest estimated to total roughly 1.5 million tons, according to the South African Wine Industry Information and Systems (SAWIS) trade organization. Continue reading →
Posted in News on May 16, 2013
