Tag Archive: Tequila
Tequila Nears 20 Million Cases, As Newcomers Offset Cuervo’s Struggles
Tequila’s top brand—Jose Cuervo—continues to lose ground, but the category’s other top sellers are offsetting that soft performance with impressive growth, resulting in solid gains in Mexico, the U.S. and a host of key emerging markets. Continue reading →
Posted in News on April 3, 2013Beam Tells SND It’s “Aiming To Own” Shot Occasion With Hornitos Lime Shot
Beam Inc. is launching a new addition to its Hornitos Tequila brand, Hornitos Lime Shot. Continue reading →
Posted in News on March 27, 2013Pernod’s Tequila Avión Extended With New Espresso Liqueur
Ultra-premium Avión Tequila, part of the Pernod Ricard USA portfolio, is being extended with a new Avión Espresso liqueur. Continue reading →
Posted in News on March 12, 2013News Briefs for March 8, 2013
•Peligroso Tequila is rolling out a new flavor extension to its range, Peligroso Cinnamon ($30 a 750-ml.). Continue reading →
Posted in News on March 8, 2013Proximo’s New Mission: Revitalizing Jose Cuervo In The U.S. Market
Import Company Takes On A Brand That’s 1 Million Cases Larger Than Its Entire Portfolio, And Slumping
As we tweeted shortly after this morning’s announcement, in a widely anticipated move, Casa Cuervo is bringing its namesake Tequila brand under the wing of its U.S. importer Proximo Spirits effective July 1—the day after it departs the Diageo North America portfolio, where it’s been a key contributor for a quarter century. Continue reading →
Posted in News on March 1, 2013Diageo Hints At New Tequila Brand
While there’s been much speculation that Diageo would replace the departing Jose Cuervo in its portfolio by acquiring Sauza Tequila as part of a larger play for Beam Inc., Diageo CEO Paul Walsh recently said that developing a new Tequila would be the better move. Continue reading →
Posted in News on February 4, 2013
