Tag Archive: Tequila
Serrallés Partners With George Clooney, Rande Gerber On Casamigos Tequila
Serrallés USA is launching a new ultra-premium Tequila brand, Casamigos, this month. Continue reading →
Posted in News on January 14, 2013Patrón’s McDonnell Moves Overseas To Spearhead Company’s Global Effort
With Patrón Tequila now developing a profile in overseas markets, chief operating officer John McDonnell has been promoted to the newly created position of president, international of Patrón Spirits Co. Continue reading →
Posted in News on January 4, 2013Malibu Red Spearheads New Wave Of Spirits Innovation At Pernod Ricard
Malibu rum has been one of the U.S. spirits market’s most dynamic players on the new product front, as brand-owner Pernod Ricard continues to aggressively expand the franchise’s flavor range. Continue reading →
Posted in News on December 13, 2012Cuervo Weighs Its Options After Failure Of Diageo Talks
Following the collapse of negotiations with Diageo over global distribution of Jose Cuervo, the Beckmann family is now seeking a new route to market for their 6.9-million-case brand, the largest Tequila in the world. Continue reading →
Posted in News on December 12, 2012Diageo Vows To Retake Tequila Leadership And Mulls All Options—Including A New Product
Diageo is parting ways with Jose Cuervo, but Diageo North America president Larry Schwartz says his company will look to regain leadership of the Tequila category—either by creating its own brand or acquiring another one. Continue reading →
Posted in News on December 11, 2012News Briefs for September 28, 2012
•Amazon is preparing a return to wine retailing after pulling out of its previous attempt in 2009, reports the Wall Street Journal. Continue reading →
Posted in News on September 28, 2012
