Tag Archive: Tequila
Exclusive: Avión Launches First TV Campaign, Gunning To Become No. 2 Ultra-Premium Tequila
Ultra-premium Tequila brand Avión is appearing on television for the first time since its 2010 debut on the HBO show “Entourage” with the launch of its first major ad campaign, “Choose Pleasure.” Continue reading →
Posted in News on May 2, 2012Clase Azul Aims To Raise Bar On Tequila Pricing
Already growing in the Western part of the country, ultra-premium Tequila brand Clase Azul is now entering New York through Southern Wine & Spirits with the goal of raising the category’s price bar, particularly in the top on-premise accounts. Continue reading →
Posted in News on April 30, 2012Interview, Part 2: Brown-Forman’s Mike Keyes On Consolidation And Innovation
In the last few years, Brown-Forman has ramped up the pace of innovation—not only for its whiskies, but for the rest of the portfolio as well. In this second part of our interview with Mike Keyes, Brown-Forman’s North American Region president, Shanken News Daily explores the Brown-Forman portfolio beyond whiskies and looks at future plans for diversification, while also discussing the company’s role within the industry at large. Continue reading →
Posted in News on April 27, 2012W.J. Deutsch And Adult Beverage Co. Target Premix Margaritas With Adult Limeade
W.J. Deutsch & Sons is set to release Adult Beverage Co.’s Adult Limeade—a 40-proof RTD cocktail made with 100%-agave Reposado Tequila. Continue reading →
Posted in News on April 26, 2012News Briefs for April 26, 2012
•Beam Inc.’s Sauza Tequila has launched a new, all-digital campaign targeting female consumers. Continue reading →
Posted in News on April 26, 2012Patrón Tequila Picks Up Steam, Heads Toward 2M Cases
Even with its ultra-premium positioning, Patrón Tequila has managed to grow steadily throughout tough economic times, and the brand’s progress appears poised to accelerate. Continue reading →
Posted in News on April 12, 2012
