Tag Archive: Tequila
News Briefs for November 18, 2011
•Diageo’s global distribution pact with Jose Cuervo Tequila expires in just over 18 months, and CEO Paul Walsh says renewal will require some changes to the deal. Continue reading →
Posted in News on November 18, 2011News Briefs for November 17, 2011
•Diageo North America is preparing to launch new additions to its Captain Morgan, Jose Cuervo and Crown Royal franchises, the company’s chief marketing and innovation officer Peter McDonough told analysts in New York earlier today. Continue reading →
Posted in News on November 17, 2011Gallo’s Mix Of Spirits Brands Creates Dynamic Growth Trends
Known primarily for its status as the world’s top wine marketer by volume, E&J Gallo is also one of the leading U.S. spirits marketers. Continue reading →
Posted in News on November 16, 2011Patrón Secret Dining Society Attracts Tequila Enthusiasts And Foodies Alike
The Patrón Secret Dining Society is set to host its 17th members-only dining event tonight in New Orleans—but details on the event’s precise location won’t be revealed until this evening, when just a handful of Patrón Social Club members will receive the information by email. Continue reading →
Posted in News on October 28, 2011Pernod Becomes Player In Ultra Premium Tequila, Forming Partnership With Avion
Pernod Ricard has secured a foothold in the ultra-premium Tequila category, acquiring worldwide distribution rights to Tequila Avión as well as a minority ownership stake in the emerging brand. Continue reading →
Posted in News on July 20, 2011Value Spirits Continue To Weaken As Ultra Premiums Make Gains, According To Nielsen
Spirits sales grew 3% by volume in the 52 weeks ended May 28 to 57 million cases, slightly faster than the 2.4% gain in the 52-week period ending January 8, 2011, according to the latest numbers from Nielsen. Continue reading →
Posted in News on June 14, 2011
